Counter Display Unit

What is a Pokemon counter display unit?

A Pokemon counter display unit, often called a CDU, is a factory sealed cardboard display containing several units of the same small product. The box opens into a stand that sits next to the till, so customers can pick up an item while paying. It is the format retailers use to sell low-cost Pokemon products at the point of sale.

What is in the unit currently listed?

The counter display unit in this category is the Scarlet & Violet Journey Together Mini Portfolio display, which holds 12 mini portfolios, as stated in the product title. Each mini portfolio is a small card binder that comes with a booster pack. You can also buy mini portfolios individually.

Why do shops buy counter display units?

• Ready to merchandise: the display stands on the counter straight out of the shipping box.
• Impulse sales: low-cost items near the till add to basket size.
• Simple restocking: one unit gives a full row of identical stock.
• Clear pricing: one product, one price, easy for staff.

Pop-up sellers at conventions and markets use CDUs for the same reasons.

Do collectors buy counter display units?

Yes. Some collectors buy a full sealed display because it is the complete retail form of a product, and a sealed CDU is a distinctive piece to keep. Others buy one to open several items at once, for example to fill a mini portfolio with pulls from a whole display's worth of packs.

How to choose a counter display

For stores, pick products that match your customers' budget, since CDU items are usually low-priced add-ons. Current sets tend to sell through faster at the counter. For collectors, consider whether you will keep the display sealed or open it, as a sealed display is best stored flat and away from light.

Counter display vs display case

A counter display unit holds small items and is designed to be put out on a counter. A display case is a sealed shipping case of full-size products, such as 6 booster boxes, and is designed for bulk stock rather than counter display.

Where should a shop place a counter display?

Place it within reach of the till, at eye level for younger customers if your shop sells to families. Keep it stocked and facing forward, since an untidy or half-empty display sells less. Rotating between sets every few weeks keeps regular customers interested in what is on the counter.

Buying counter display units for your store

Pokemon District sells counter display units to shops, resellers and individuals through the same checkout. The cart shows automatically whether the 25% discount on 5 or more units applies to the item you are buying. The minimum order is $100, shipping is $9.99 flat, and orders over $499 ship free worldwide.

For stocking advice or larger orders, email support@pokemondistrict.com or visit our contact page.

Why buy a sealed display?

A sealed CDU confirms every item is present and untouched, which matters when you sell the contents individually. All counter display units ship factory sealed, and unopened displays can be returned within 30 days.